This weekend my wife and I tried to get a copy of the Vanity Fair with the Cruise family on the front. Everywhere we tried it was sold out. At one big bookstore chain we were told that it sold out on the day it arrived so they ordered a second lot and that sold out immediately too! My daughter had the same trouble on the other side of the country and she went to even more stores than we did. She finally found a friend who'd managed to find a copy so she got to see it.
It is just amazing how popular Tom Cruise is.